RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
• Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
• Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
• Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
• Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
• With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
• Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
• Maximise ROI from A&P;, setting clear objectives for all investment decisions and evaluating in a timely manner.



Including GTN spend.
• Ongoing management of A&P; budgets, including phasing and invoice/PO processes.
• Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partn

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona