About Sporty Group

Sporty Group is a integral sports entertainment company, home to leading brands like SportyBet, Football.com and SportyTV. We operate at the intersection of sports, content, community and technology, building products and media experiences that connect fans with the moments that matter.

Our media brands, led by SportyTV, bring fans closer to the game through highlights, stories, analysis, personalities and football culture, across every major social platform.

Role Overview

We’re looking for a Social Media Lead to drive social strategy and coordinate the social team behind SportyTV and our sports media brands. This role combines team leadership, a sports journalism mindset and strong editorial judgement to make our channels a go-to destination for football fans.

You’ll set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers and content creators, making sure our output is fast, accurate, engaging and built for growth.

You’ll work closely with Content, Video/Production, Design, Brand, Marketing,



Partnerships, BI and Country teams, and report to the Social Media Director.

Key Responsibilities

Team Leadership & Coordination

• Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and our media brands.

• Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news.

• Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards.

• Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent.

Editorial Strategy & Sports Coverage

• Define and execute the social and editorial strategy for SportyTV and Football.com, aligned with global brand guidelines and business priorities.

• Own the editorial calendar around major football and sports moments (EPL, UCL, LaLiga, AF

📌 Social Media Lead (Madrid)
🏢 Sporty Group
📍 Madrid