Seniority Level: Executive Key Responsibilities * Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel. * Define strategic plans for the channel and execute them in line with company priorities. * Lead key account relationships and negotiate major commercial agreements. * Full responsibility on Trade Marketing, Tech Services and Events departments. * Lead by example: Develop the team and manage talent. * Toguether with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs. * Close collaboration with other departments like logistitics, digital transformation and marketing. * As a member of the local Management Committee (MANCOM), contribute to strategic business decisions.



Candidate Profile * Senior leader with 10+ years of experience in leading teams and specifically 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands * Strategic thinker with a hands-on execution mindset * Proven ability to lead sales teams and drive sustainable growth * Strong network and understanding of the ON Trade market is a plus * Strong background in distribution development, trade execution, and key account management * Excellent negotiation, analytical, and communication skills * Fluent in both Spanish; and English * Willingness to live in or relocate to Tenerife (Canary Islands) #J-18808-Ljbffr

📌 ON TRADE DIRECTOR (Oviedo)
🏢 Cervecera de Canarias
📍 Oviedo