15 oct
|
Bacardi
|
España
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Key objectives: * Implement strategic value drivers to support sustainable revenue growth in Spain by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives. * Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars. * Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management. * Drive a strong focus on promotional effectiveness and mix optimisation. * Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies. * Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales,
Category Development and Marketing. * Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives. * Ensure European pricing strategies remain aligned with general guardrails and Value Committee targets. * Own inter-company, inter-channel and inter-customer net price defensibility. * Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year. * Act as a trusted RGM advisor to Brand and Commercial teams, challenging constructively to enable effective commercialisation of category strategies and initiatives. * Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case. * Identify brand-level opportunities to ensure sustainable profit
📌 RGM Manager, Spain (España)
🏢 Bacardi
📍 España