Scopely is looking for a Director, Creative Intelligence to join our Creative Intelligence team working in our Barcelona studio on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a general team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio. What You Will Do The Director of Creative Intelligence will lead the strategy, analysis, roadmap, and team responsible for connecting creative, player, marketing, and performance insights. This role will manage capabilities across AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics.



The successful candidate will be able to interpret data through a creative and game strategy lens, translate findings into clear recommendations, and partner with Analytics and Engineering teams to build the products and workflows that make those insights scalable. * Set the Creative Intelligence strategy and roadmap. Define priorities, products, measurement needs, team goals, and the operating model across AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics. * Explain what creative works and why. Combine creative review, tagging, performance data, audience insight, research, experimentation, and market context to evaluate hooks, concepts, formats, messaging, executions, and audience fit. * Translate analysis into creative and marketing strategy. Turn complex evidence into clear recommendations for what to make, scale, stop, test, or iterate. Connect insights to creative briefs, pos

📌 Director Creative Intelligence (Barcelona)
🏢 Scopely
📍 Barcelona