- Designed and developed data pipelines to integrate multiple customer touchpoints. Established data governance and data quality processes. - Enabled accurate, reliable and actionable customer insights. - Supported product teams in requirements gathering and definition. - Aligned CDP capabilities with business objectives. - Enabled customer engagement and loyalty campaign use cases. - Supported personalized merchandising initiatives at store level. - Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. Ensured successful adoption and scalability of the platform. Context - Strong communication and stakeholder management skills required. - End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains. Technical skills Languages - Led the onboarding of a Customer Data Platform (CDP).



- Designed and implemented data ingestion and integration flows. - Ensured a unified and consistent view of customer information across multiple sources. Managed activities across the full product development lifecycle. - Covered Customer, Loyalty and In-Store Micromerchandising domains. Project outcomes - Delivered a centralized and reliable source of customer data. - Enhanced personalization strategies across the organization. - Optimized loyalty programs and customer engagement initiatives. Enabled data-driven decision making. - Improved accessibility and consistency of customer information. WE OFFER: - Full-time Freelance contract - Rate: €240 per day + VAT (according to the experience provided) - Long-Term Project #J-18808-Ljbffr

📌 LM-Perfil Business Analyst CDP (Comunidad de Madrid)
🏢 Zohorecruit
📍 Comunidad de Madrid