Описание Amazon Freight provides a trucking service that enables external businesses to use Amazon's private transportation network. Its vision is to become the most trusted freight partner by sustainably sharing Amazon's technology and network. Задачи * Manage paid media strategy across search and social * Manage and optimize media agencies, including OPEX oversight * Define the overall ABM strategy across programmatic and outbound channels * Manage lead capture, ABM, and lead conversion tools, including Pardot, Salesforce, and 6sense * Create, manage, and influence the MarTech product roadmap and strategy * Develop tools and capabilities for full-funnel marketing attribution * Collaborate with sales operations to enhance and troubleshoot lead management processes and integrations with marketing automation platforms * Ensure marketing automation best practices and capture feedback for platform and process enhancements * Adapt core components of the EU marketing program to specific marketplace dynamics * Influence and drive functional teams and stakeholders at all organizational levels. Требования * Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field * Experience using data and metrics to drive improvements * Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables * Experience building, executing, and scaling cross-functional marketing programs * Experience leading go-to-market activities for consumer software or hardware product launches * Experience with customer segmentation, profiling, and targeting * Nice to have: Experience with Continuous Improvement and Six Sigma methodologies. Условия Job ID: A10536058. #J-18808-Ljbffr