15 oct
|
Stanley, Black And Decker
|
España
15 oct
Stanley, Black And Decker
España
Position Title: Amazon eTrade Marketing Manager Location: Barcelona, Spain Work Model: Hybrid Employment: Permanent Come build your career. What You'll Do As Amazon eTrade Marketing Manager, you'll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Amazon EU Commercial Director. * Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan. * You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories * Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances: * Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,...), Plan quantities to keep RepOOS% at its lowest,
plan impactful deals to win market shares especially during key moments. * Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis. * ASP: Ensure our trade‐up is transparent to shoppers & we create cross‐selling opportunities from one range to another. * Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches * Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e‐Commerce/digital marketing organizations specific to Amazon * Your contact at Amazon will the AVS in charge of your brands/categories at the European level. * Actively defend our brand through Brand Registry in close collaboration with
📌 Amazon eTrade Marketing Manager (España)
🏢 Stanley, Black And Decker
📍 España