* Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team * Position Preply as a long-term partner in tutors' professional growth * Clarify and articulate Preply's value proposition for tutors across personas and maturity stages * Ensure consistency between tutor promises and tutor experience * Develop long-term educational content initiatives, including content channels, expert series, learning formats, and video programs * Build scalable content ecosystems positioning Preply as a leader in online education * Partner with educators and internal stakeholders to create high-quality educational content * Identify opportunities to build credibility among educators globally * Own budgets and vendor relationships, including agencies and tutor ambassadors * Shape communications about AI's role in teaching to build tutor confidence * Define and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention,



and thought-leadership reach and engagement * Partner with Supply/Tutor Success teams on major narrative moments and strategic initiatives Requirements * 10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environment * Excellent written and verbal communication skills with a sharp eye for clarity and tone * Strong strategic storytelling and positioning skills * Experience building long-term brand initiatives, not just short-term campaigns * Ability to think in formats and ecosystems such as content channels, series, and education programs * Deep understanding of community building and professional identity * Strong cross-functional collaboration skills * Track record of driving brand impact at scale through influence rather than headcount * Comfortable owning outcomes without a direct-report team * Working understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization witho

📌 Senior Manager, Tutor Brand (Cataluña)
🏢 Preply
📍 Cataluña