We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment. What will you do? * Build, test and deploy BAU and promotional email campaigns * Own and maintain the EMEA campaign calendar across 15+ markets and languages * Develop and manage audience segmentation and personalised communications * Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns * Coordinate campaign approvals with local market, Brand, Legal and Compliance teams * Support A/B testing, uplift analysis and campaign optimisation * Monitor campaign performance, engagement, conversion and deliverability * Troubleshoot campaign builds and maintain high QA standards * Support the development of a scalable, compliant multilingual content library, including the use of AI tools * Work with JIRA,



Litmus and other CRM campaign tools * Share knowledge and best practices across the wider EMEA CRM team What are we looking for? Must have: * Around 5 years of CRM / email marketing experience * Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys). * Hands-on experience and AMPscript, Liquid or Javascript * Experience working with Dynamic Content and Data Extensions * Strong knowledge of audience segmentation * Excellent English and Spanish communication skills * Strong attention to detail and a solid QA mindset * Experience working with multiple stakeholders and international markets Nice to have * Experience with Salesforce Marketing Cloud – highly valued, but not essential * Experience using AI / Generative AI tools for content creation and optimisation * Additional European languages * Experience in travel, mobility, retail or another fast-paced B2C environment We offer * Pe

📌 CRM Senior Specialist (Cataluña)
🏢 Avis Budget Group
📍 Cataluña