Fully remote in Europe, with team visits approximately every six weeks €40–55k + performance bonusReady to take a bigger step than your current role can offer? We’re working with an early-stage FMCG brand looking for someone to take ownership of its DTC business. As one of the first hires, you’ll work directly with the founders and become a key decision-maker in the company. This is a significant career step for someone who has delivered strong results within a DTC brand and wants the chance to own the strategy, budget and commercial performance themselves. You’ll decide where to invest, how to acquire and retain customers, and how to build a profitable online business across markets. The responsibility is substantial, and so is the opportunity to make your mark. Why this role is exciting * One of the first hires, with a direct influence on how the business develops * Join a brand that has already seen strong demand through physical stockists and partnerships, with international expansion underway * Lead the next major priority for the business:



making DTC a much bigger part of its sales, with founder backing and investment behind it * Full ownership of the DTC business, from strategy through to execution and P&L; * Work alongside the founders, bringing ideas and making decisions * Take a significant step up in scope, autonomy and commercial responsibility * Shape an early-stage online channel and lead its international expansion * Grow investment as you deliver results, with creative and production partners supporting you * Combine your DTC experience with your interest in sport and fitness, helping a brand connect with an audience you understand What you’ll be doing * Setting the DTC strategy and owning the P&L;, budget and performance targets * Managing paid acquisition, with Meta as a core channel * Leading creative testing and managing UGC and production partners * Improving the website, customer journey and conversion * Developing subscription, email and retenti

📌 Head of Growth | Start Up | DTC FMCG (España)
🏢 Cranberry Panda
📍 España