Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO, Pokémon GO, and other games connecting hundreds of millions of players worldwide. Задачи * Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments * Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts * Translate product and live ops plans into actionable communication strategies * Serve as the single source of truth for outbound player messaging * Lead messaging development across push, email, in-game surfaces, and other CRM channels * Write or guide performance-driven copy tailored to player motivations * Partner with design to develop creative aligned with campaign goals * Ensure consistency in brand voice, tone, and player-first communication standards * Build and maintain a library of high-performing templates,



subject lines, and creative assets * Represent CRM in sprint planning and live ops reviews * Influence feature design, including messaging surfaces, onboarding flows, and opt-ins * Align event timing, offers, and promotions with the communication strategy * Identify and prioritize data and targeting requirements for personalization and segmentation * Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics * Review and approve campaigns before launch * Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization * Analyze campaign performance and translate insights into actionable improvements * Play Star Trek Fleet Command to understand the player experience and economy * Monitor community sentiment, feedback, and trends * Participate in stand-ups, design reviews, and live ops planning * Bridge the c

📌 crm marketing manager Star Trek Fleet Command (España)
🏢 Scopely
📍 España