Описание: Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. The company builds safe, personalized experiences tailored to the needs of each pet. Задачи: * Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback * Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth * Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations * Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations * Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards * Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs * Own the SEM analytics roadmap,



identify important questions, challenge assumptions, and prioritize by business impact * Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs * Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentationBalance statistical rigor with business needs Требования: * 6+ Years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes * Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models * Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations * Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and infl

📌 data analyst in SEM (España)
🏢 Rover.Com
📍 España