Описание Amenitiz provides B2B SaaS solutions for the hospitality industry, supporting customer acquisition and sales pipeline generation across European markets. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ Задачи * Own paid acquisition across Google Search, Meta, Reddit, LinkedIn, YouTube, and emerging channels * Define and manage CPL, MQL, SQL, and demo conversion targets across markets and channels * Build and iterate campaign architecture for B2B SaaS lead generation * Manage keyword strategy, audience segmentation, bid strategy, creative testing, and landing page alignment * Own the marketing-sales feedback loop to improve lead quality and pipeline conversion * Manage multi-market execution across France, Spain, Italy, and Portugal * Build and maintain performance dashboards in HubSpot, GA4, or similar tools * Run A/B tests on creatives, landing pages, audiences,



and bid strategies * Translate experiment results into scalable insights * Present performance analysis and strategic recommendations to senior leadership. Требования * 5+ Years of hands-on performance marketing experience focused on B2B SaaS or B2B tech lead generation * Deep expertise in Google Ads, including search campaigns, non-brand strategy, tCPA, tROAS, smart bidding, quality score optimization, and multi-market execution * Solid Meta Ads experience in lead generation, including CRM-based audiences, lead generation campaigns, and CPL optimization * Fluency in pipeline KPIs including CPL, MQL, SQL, demo conversion, and CAC * Experience working directly with sales teams to improve lead quality * Experience with HubSpot or an equivalent CRM for attribution, pipeline tracking, and campaign optimization * Experience with GA4 and GTM for reporting and data-driven decision-making * Hands-on ability to build and optimize campaigns in Google Ads and Meta Ads Manager * Ability to operate autonomously in a fast-m

📌 performance marketing manager forB SaaS (Barcelona)
🏢 Amenitiz
📍 Barcelona