Are you a visionary marketing leader with a track record of driving exponential growth in fast-paced, highly competitive, and regulated industries? We are looking for a Head of Marketing (DK & SE) to define, develop, and execute our overarching marketing strategy across Denmark and Sweden. If you are a strategic thinker who thrives on data-driven decision-making, creative innovation, and high-impact commercial results, this is your opportunity to shape the future of our brand in key European markets. * Location: Remote * Type: Full-time What You Will Do * Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision. * P&L; & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns. * Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships. Brand, Acquisition & Market Growth * Brand Leadership:
Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints. * Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize retention. * Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies. Cross-Functional Synergy * Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Risk, Compliance,Legal, and Country Managers to ensure seamless, integrated customer journeys. * Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights to C-level executives and the Board. * Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards. What We Are
📌 Head of Marketing (Bilbao)
🏢 VBET
📍 Bilbao