Agency : Arena Media Madrid Job Description : The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients. Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content * Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation * Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists * Recommend optimum content and context based on client, brief and strategy * Deliver overallexperienceand articulation of how channels work together * Input measurement framework,



including KPIs and methodology in conjunction with specialistsand Mx measurement teams Create and present Mx Story to clients * Createthe Mx guidelinesin liaise with relevant internal specialist teams * Ensure quality control on plan recommendationagainst Mx delivery * Provide insightful post campaign optimization * Contribute to the client satisfaction * Ensure optimal Mx delivery * Ensure audience planning and data integrationfrom Mx brief toMxmeasurement Previous Experience & Industry Background * 8+ yearsprofessional experience instrategic planning * Media, Brand Qualifications & Languages: * Bachelor’s orMaster’sdegree in Business, Marketing or Advertising * Languages: English (Advanced) Soft skills & Competencies * Understanding the business * Taking initiative * Focusing on performance * Building collaborative relationships * Media and media planning * Mx Champion (Connection,Context, Content) * Omnichannel * Strong negotiation skills * Elite Programmatic * Data processing and management * Marketing Strategy Technicalskills * Advertising technologies * Operational performance management tools (e.g. Pilot, Magnitude) * Audience planning tools(e.g. Polaris) *

📌 Media Development Team Leader (Madrid)
🏢 Havas Group
📍 Madrid