This job is with Puig, an inclusive employer and a member of myGwork – the largest integral platform for the LGBTQ+ business community. Please do not contact the recruiter directly. The Opportunity Location: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling: • smarter investment decisions • advanced performance measurement • scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership You will lead a multidisciplinary team including:



• Global Paid Media Data Manager • Global Social Data Data Manager • Global Media Data Product Manager • Global Media Tracking Manager You will build a strong center of expertise, combining: • media analytics • data governance & tracking • data products What you'll get to do 1. Media Data Strategy & Transformation • Define and lead the global Media Data strategy and roadmap • Position media data as a strategic asset supporting business growth and transformation • Build a long-term vision integrating: o measurement o consumer understanding o AI-driven use cases 2. Advanced Measurement & Performance Excellence • Lead end-to-end media measurement strategy, including: o Attribution frameworks o Brand & performance measurement • Oversee econometric and advanced analytics approaches to: o quantify marketing impact o optimize media investments o support budget allocation decisions • Drive the evolution towards holistic, cross-channel performance measurement 3. Media Data Ecosy

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona