MotoGP is entering a defining new era. The championship has the opportunity to grow its general audience, deepen its cultural relevance and establish itself as one of the most compelling sports and entertainment brands in the world.The Consumer Communications Manager will help take MotoGP beyond specialist motorsport media and into the conversations shaping global sport, entertainment and culture. You will build awareness and relevance among new audiences by earning meaningful coverage across mainstream sport, lifestyle, entertainment and cultural media in priority markets.This is a hands-on, opportunity-spotting role for a well-connected communications professional who can create momentum from day one. You will originate and sell stories yourself, bring the right agencies into play, and work across campaigns, riders, creators, activations and brand partnerships to make MotoGP increasingly difficult to overlook.Key ResponsibilitiesConsumer Communications StrategyCreate and deliver the annual consumer communications strategy, aligned with brand, regional and audience-growth prioritiesBuild a proactive pipeline of stories around riders, creators, culture, technology, lifestyle, entertainment, activations and fan experienceDefine the media, narratives and moments that can take MotoGP beyond specialist motorsport audiencesAppoint and lead relevant agencies where they add value, while remaining personally accountable for relationships, ideas, pitching and resultsMedia Relationships & StorytellingBring established relationships across mainstream sport, lifestyle, entertainment, culture and consumer media into play from day oneCreate and deliver compelling pitches, press materials, briefings and media experiences tailored to different outlets and audiencesGenerate meaningful non-endemic coverage around races, campaigns, activations,



brand partnerships, creators and major launchesSpot opportunities quickly and turn the wider media and cultural agenda into credible openings for MotoGPIntegrated Campaign & Market SupportLead communications support and amplification for brand campaigns, creators, brand partnerships, local activations and fan-experience programmesWork closely with Regional Marketing Leads and local agencies in priority markets, particularly the US, UK, Spain and ItalyCoordinate with Social, Content, Digital, Sporting Communications and Rider Opportunities so stories are joined up and amplifiedCreate purposeful access to riders, executives and other spokespeople, with clear objectives, strong briefing and effective follow-throughPerformance & ReputationMeasure the quality and reach of coverage, message pull-through, priority-market impact and contribution to non-endemic presenceProvide clear post-campaign learning and recommendations for future activityManage assigned budgets, agencies and media-event delivery with pace and accountabilitySupport the Communications Director on consumer-facing issues and reputation matters when requiredKey CharacteristicsEntrepreneurial and energetic: You spot openings and create momentum without being dependent on agencies to make things happenWell connected: You bring trusted media relationships and know how to activate them crediblyCreative storyteller:



You instinctively find the human and cultural angle that makes a story travelStrong news judgement: You understand what different outlets need and how to earn attentionHighly collaborative: You work naturally with riders, creators, marketers, content teams and senior stakeholdersAction-oriented: You move quickly, write brilliantly and deliver under pressureIdeal ExperienceStrong consumer PR or communications experience within a global sport, entertainment, media, lifestyle, culture or consumer brandA track record of securing high-quality coverage beyond specialist trade or category mediaEstablished global and priority-market media relationships, with experience working cross-regionallyExperience creating integrated communications around campaigns, talent, events, activations or brand partnershipsExcellent English writing and presentation skills; Spanish and other relevant languages are advantageousExperience selecting and managing agencies while remaining a hands-on media operatorWhat we offerLife and accident insurance providing cover equivalent to twice your annual gross salaryPrivate health insurance with a leading provider, available following successful completion of the probationary period. Family members may be added at the employee’s expense at a highly competitive rate, with no co-payments or exclusions for pre-existing conditionsAccess to a range of discounts and offers from MotoGP partnersRelocation support available where relevantDorna is an inclusive company and guarantees respect for the diversity of its employees. The company does not discriminate due to gender, age, race, culture, physical ability, or any other reason. Candidates will never be eliminated from consideration due to any of those stated factors#J-18808-Ljbffr

📌 Consumer Communications Manager, Motogp (Madrid)
🏢 MotoGP Group
📍 Madrid