At
COCUNAT
, we’re building our Retention department from scratch.

We’re not looking for someone to manage CRM campaigns. We’re looking for someone to own one of the company’s most important growth levers:
Recurrent Revenue
.

Your mission will be to turn customer behaviour into profitable growth through
data, experimentation and automation
, while building the team, systems and operating model needed to scale Retention across the business.

This is an opportunity to build the function—not inherit it. You’ll lead a team from day one, shape the Retention strategy and own its impact on customer value and business growth.

Your responsibilities

Business & Customer Value

You’ll own the customer lifecycle strategy and its impact on the business.
- Drive subscription growth, recurring revenue and churn reduction.
- Increase repeat purchase through cross-sell, upsell and winback strategies.
- Develop initiatives that improve conversion from lead to first purchase.
- Define promotions, discount strategy, pricing, bundles and personalisation to maximise customer value.




- Build the annual Retention business plan, setting objectives, investment priorities and expected return.

Business Intelligence & Experimentation

Data will be the starting point for identifying where the next growth opportunity lies.
- Analyse customer behaviour, cohorts and segmentation to uncover opportunities with measurable business potential.
- Turn insights into hypotheses, prioritised initiatives and clear actions.
- Continuously test pricing, bundles, promotions, lifecycle journeys, CRM flows, subscriptions, loyalty, personalisation, cross-sell and upsell strategies.
- Measure impact and use learnings to define the next growth opportunities.

Data → Behaviour → Insight → Action → Revenue Growth

Customer Relationship & Experience

Retention goes far beyond CRM. You’ll shape how we build long-term relationships with our customers.
- Turn customer feedback, NPS, surveys and reviews into actionable

📌 Head of Retention (Barcelona)
🏢 COCUNAT | Clinical Cosmetics
📍 Barcelona