Responsibilities Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions. Represent ABM as a core motion within cross‑functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams. Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution. Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives. Drive integral content strategy and customer journeys across Enterprise, SMB, and Mid‑Market audiences, with particular emphasis on IT Decision Makers and business leaders. Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‑marketing initiatives that expand reach,



engagement, and pipeline contribution. Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices. Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation. Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives. Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results. Requirements 8+ years of experience in B2 B marketing, demand generation,

📌 Global Marketing Manager – Commercial Pcs, Abm, Ai Pcs, Demand Capture (Vallés)
🏢 HP France
📍 Vallés