CLM is changing, and we want to rethink what it looks like when AI, automation and customer data sit at the heart of how we work. Our CRM covers email, push, in app and SMS for buyers and breeders across our marketplaces, with more markets joining as the group grows
As our CRM & Lifecycle Manager, you’ll own key parts of the customer lifecycle with our Head of CLM, across strategy, data, automation and execution. You’ll spot where engagement can improve, design new journeys and experiments, and build the workflows that bring them to life
You use AI daily for research, analysis, segmentation, copy, personalisation and testing, so running several markets does not mean several times the work
Design journeys for buyers and breeders that respond to what they do, across email, push, in app and SMS
Turn data into action. Dig into behavioural data, spot opportunities and turn them into relevant experiences
Turn manual CRM processes into automated workflows, so time goes to higher value work
Test what AI makes possible. Experiment with personalisation, content and segmentation,



measure the results and take what works into production
Partner with product, data, engineering and marketing on the customer experience and the infrastructure behind it Benefits
Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams
Adaptable working hours: Able to own CRM as a team of one when needed: briefing agencies and freelancers, holding them to account, and saying “not this week” to requests with a clear reason
Are curious beyond CLM and happy to pick up other marketing projects
HTML and Liquid for email templates
You set up tests properly, read results critically and sanity check a number before anyone else does
SQL, or working with a data warehouse and product analytics
A CRM platform migration
Marketing automation beyond the CRM, such as webhooks or tools like n8n
Fluent English, written to a standard that needs no editing b

📌 CRM Executive (España)
🏢 Pet Media Group
📍 España