* Fluency in English is a must * At least 8 years of experience in brand management within entertainment sector Sports and entertainment multinational company. * Support the Brand Marketing Director in translating general brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators. * Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions. * Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably. * Lead major global campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation. * Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make global ideas locally relevant. * Manage creative, media and production agencies, protecting creative quality, timing and budget. * Lead brand and cultural partnership programme,



identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture. * Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures. * Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities. * Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit. * Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport. * Work with Social and Regional Marketing on amplification and market activation, using consistent measures of reach, engagement and brand impact to guide

📌 Senior Brand Marketing Manager (Madrid)
🏢 Michael Page
📍 Madrid