Campaign Strategist at Dentsu Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation. We are looking for a Campaign Strategist. A Campaign Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance. Roles and Responsibilities * Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact. * Manage and execute the email marketing strategy as well as other native and/or owned channels. * Manage personalized campaigns, coordinating with the rest of the team. * Plan the various tasks involved in launching a communication,



identifying the stakeholders at each stage. * Liaise with other teams to carry out tasks among the different users involved in launching a campaign. * Monitor campaign launches to ensure contact and campaign quality, as well as analyze results. * Ensure the quality of promotional content. * Validate the communication’s creative materials for clients, proposing improvements. * Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels. Experience & Qualifications * Experience in the strategic definition of Marketing Automation. * Proven experience in creating unique, high-impact marketing campaigns. * Previous experience in database management, preferably in a similar role. * Familiarity with relevant automation and performance-evaluation software. * Experience with CRM platforms (Salesforce, Marketo, Eloqua). * Abi

📌 Campaign Strategist (Barcelona)
🏢 Dentsu
📍 Barcelona