Experteer Overview In this role you shape and scale strategic product areas at Factorial, owning go-to-market strategies for new launches and guiding cross-functional alignment. You’ll partner with Product, Sales, Marketing and Brand to drive impact, ROI and growth across our expanding portfolio. The role combines strategic and hands-on work, offering exposure to international markets and opportunities to influence pricing, positioning and messaging. This is a mission-driven role where your ideas and leadership help transform how we bring products to customers. Compensaciones / Ventajas • Own GTM strategies for new product launches, from concept to forecasting impact • Coordinate with Product, Sales, Marketing, Finance, Partners and agencies to align launch plans and timelines • Drive project management for GTM campaigns to meet deadlines and achieve business results • Ensure brand-consistent, accurate messaging across ads, freebies, reports and product positioning • Conduct competitive and customer research through interviews,



surveys and data analysis • Create product assets and sales materials (pitch decks, landing pages, battlecards) • Collaborate with product teams on roadmaps using market and customer insights • Facilitate internal product trainings with Presales for value, use cases and differentiators • Produce public product updates changelog for clients • Analyze data to identify growth opportunities and inform product strategy • Develop marketing briefs and scripts for product presentations and videos • Work with Brand on product assets, including videos and motions • Define pricing and packaging proposals with Product for new and existing products • Gather customer stories and case studies with Customer Marketing to reinforce narratives • Balance strategic planning with hands-on execution across the day-to-day Responsabilidades • 5+ years in SaaS Product Marketing (ideally B2B) with proven product launches • Experience managing large, multi-stakeholder

📌 Senior Product Marketing Manager (Barcelona)
🏢 Factorial Hr
📍 Barcelona