You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.
Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.
Build and maintain the marketing plan for your geos and their segments, adapting global campaigns for local relevance , language, channel mix, seasonality, and cultural fit.
Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.
Inbound Marketing, Content & Segmentation

conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a integral B2B higher education audience.
Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.
Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.
Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.
Webinars, Events & Tradeshows

Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.
For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content, and manage technical execution.




Commercial Orientation, Reporting & Cost Stewardship

Analyze the performance of your content and its contribution to inbound revenue, using data to inform your decisions.
Obtain and compare price quotes before commitment, track spend against plan, and escape all spend decisions to the Head of Global Marketing.
Fluent/native-level French, spoken and written — essential for owning localization, translation, and market communication in Francophone Europe.
Professional fluency in English — the team's internal working language for reporting, planning, and cross-team collaboration.
Experience in B2B digital marketing, ideally with an inbound focus.
Comfortable executing across multiple channels: email, content, paid advertising, and events.
Commercially minded — comfortable with KPI reporting, data-driven decision-making, and cost stewardship (comparing quotes, tracking spend against plan).
Strong project coordination skills, including managing external providers and stakeholders for events and content production.
Experience in higher education or B2B education marketing.
Additional language skills relevant to our global markets.
Experience with HubSpot or a similar CRM/marketing platform.
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Important: This position is hybrid, requiring attendance in the Barcelona office once a month. We can only consider applications from candidates who are already legal residents of Spain and hold a valid NIE — candidates requiring relocation or visa sponsorship will not be considered.
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📌 B Digital Marketing & Content Specialist (French-speaking) (Ourense)
🏢 Keystone Education Group
📍 Ourense