Position

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

As a Deputy Boutique Manager, you will play a key role in supporting boutique performance by driving sales, coaching the team on the floor, delivering exceptional client experiences, and ensuring operational excellence while acting as a strong support to the Boutique Manager. Based in La Roca Barcelona you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report to the Boutique Manager.

Job responsibilities

A TAG HEUER DEPUTY BOUTIQUE MANAGER IS…

…A PERFORMANCE-DRIVEN SALES EXPERT

- Plays an active role in the boutique, increasing boutique sales, contributing individually to the turnover, and bringing the team in achieving the global objective
- Analyzes the store’s retail KPIs, identifies business opportunities to drive growth, implements 360° action plans to tackle them, and ensures follow-up and feedback sharing
- Stays updated on the watch industry as well as on local / market competitive environment and anticipates the business accordingly, leveraging business opportunities linked to local market
- Takes full responsibility of Boutique’s performance on all aspects in the absence of the Boutique Manager

…A TEAM LEADER

- Ensures team’s motivation and cohesion to reach the Boutique’s goals
- Acts as a point of contact for both teams and boutique / Market management, and as a privileged interface between both when necessary
- Ensures strong presence on the shopfloor to support and coach the team members on the floor, provides feedback, develops them in their current roles
- Promotes a positive, inclusive, and supportive work environment in line with group’s values
- Contributes to the successful onboarding of newcomers
- Acts as Team leader in the absence of the Boutique Manager

…A TAG HEUER AMBASSADOR

- Ensures an outstanding service is offered to all visitors in store; trains, develops, and debriefs teams around Client Experience excellence
- Embodies the Tag Heuer’s brand DNA and acts as a passionate Brand Ambassador in and outside the boutique, especially at events
- Defines proactively grooming, attitudes,



and Visual Merchandising in line with luxury standards and internal guidelines

…A CLIENT DEVELOPMENT SPECIALIST

- Leads the team to develop long-term relationships with clients
- Sets and follows collective and individual clienteling objectives (conversion rate, new clients recruited, repeater rate, VIC share, net promoter score)
- Ensures qualitative client data collection and leverages the data to address clients in a personally relevant way, capitalizing on all opportunities to grow the business
- Plans and participates to events in line with brand strategy and guidelines

…AN OPERATIONS EXCELLENCE SUPERVISOR

- Oversees the boutique operational processes, front and back, in line with internal guidelines (inventory, cash, security, store opening and closing...) with full autonomy
- Ensures compliance with internal control policies
- Supervises the store expenses and maintenance
- Shows proactivity to challenge and improve processes

Profile

- Management experience in a luxury retail environment, with the ability to lead, coach and develop a high-performing team
- Mastery of selling skills and retail KPIs, with a strong results-oriented and creative business-driven mindset
- Knowledge of Brand DNA, history, and collections
- Client-centric mindset, with a focus on recruiting new clients and growing the active client base
- Excellent interpersonal and communication skills
- Agile and versátil manager, able to multi-task and adapt quickly in a fast-paced environment
- Autonomy, resilience, strong sense of ownership, and ability to act with pragmatism

We encourage you to apply even if you do not meet all the criteria listed.

Additional information

Your benefits at TAG Heuer (non-exhaustive list):

- Tailor-made onboarding program
- Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
- Exclusive discounts on selected TAG Heuer and LVMH products
- Access to cutting-edge learning platforms to support continuous professional development and skill enhancement.
- Language academy enrollment for those wishing to learn a new language or perfect an existing one.
- Health and life insurance coverage.
- Wellhub membership,



providing access to a wide range of wellness benefits and resources.

Would you like to learn more about our teams’ day-to-day work and our company culture? Discover employee testimonials as well as our internal programs and initiatives on our LinkedIn Retail Life page .

Compensation information + Gender pay gap + EEO statement must be added here if required by your state/country.

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

📌 Deputy Boutique Manager - La Roca (Barcelona)
🏢 TAG HEUER
📍 Barcelona