Factorial is entering a new chapter. What started as an HR platform is evolving into a broader AI company that helps businesses connect their operations, make better decisions, and get work done.

This evolution creates a defining opportunity for our brand.

As we expand beyond our original category, we need to shape how the market understands Factorial, what makes our approach to AI different, and why our vision matters to businesses everywhere. We need a brand that reflects the ambition of our product, builds trust with decision-makers, and stands out in an increasingly crowded market.

As VP Brand & Communications, you will own how Factorial is seen, heard, and remembered. You'll define our general brand strategy, lead creative excellence, shape our corporate narrative, and build our presence across media, industry conversations, and the wider business community.

Reporting to the VP of Marketing, you'll lead a multidisciplinary organisation spanning brand, creative, content, communications, and PR, working closely with senior leaders across Marketing, Product, Sales, and People.





This is an opportunity to shape the next chapter of a company with international reach, ambitious growth plans, and a clear point of view on the future of work and AI.

Your mission is to turn Factorial's vision into a distinctive, trusted, and commercially effective brand.

What You'll Do

Brand Strategy & Positioning

• Own Factorial's global brand strategy, including positioning, architecture, identity, tone of voice, and corporate narrative.
• Lead the evolution of our brand as Factorial moves from an HR-focused platform to AI for Business, making our broader vision clear, credible, and compelling.
• Define what makes Factorial different in a market where many companies claim to be AI-powered, ensuring our brand is grounded in real product capabilities and customer value.
• Build a consistent global brand that resonates with different audiences, company sizes, and markets while allow

📌 VP Brand (Barcelona)
🏢 Factorial
📍 Barcelona