Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise.

As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L; management within the assigned Business Unit. This role balances a 360° strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations.

Main Responsibilities

• Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non-Profit industries.




• Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.
• Track and follow up on business opportunities reported in the Partner Portal.
• Ensure compliance with agreed objectives and the Omega-client promise.
• Drive upselling and cross-selling initiatives across assigned accounts.
• Participate in Steering Committees for enterprise and key accounts.
• Establish productive and professional relationships with key stakeholders in assigned client accounts.
• Negotiate and close complex agreements with enterprise accounts and public institutions.
• Monitor and analyze performance metrics, proactively proposing strategic improvements.
• Prepare monthly, quarterly, and annual sales forecasts.
• Conduct market research to identify new potential clients and business opportunities within the assigned verticals.
• Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry event

📌 Business Unit Director (Madrid)
🏢 Omega CRM, A Merkle
📍 Madrid