Head of Brand – 8-Figure DTC Haircare Brand (US focused)
Location: Remote, EU hours + flexibility
Reports to: CEO & COO
Engagement: Full-time
Compensation: up to $8k a month
The role in one sentence
You'll build the brand around a creator-led growth engine that already works, and you'll make a big part of the work yourself.
The Opportunity
We're partnering with an 8-figure DTC haircare brand built through creator marketing. The product sells and the acquisition engine works. What's missing is a clear identity, strong creative direction, and one consistent way the brand looks and sounds everywhere.
That's what you'll own. And this isn't a strategy-only role: you'll set the direction and get hands-on with design, copy, shooting, and editing yourself.
What you'll do
- Define the brand identity: visual direction, typography, color, tone of voice, and a practical brand playbook.
- Lead creative direction across creator content, paid ads, packaging, campaigns, and product launches.
- Create the work yourself when needed: design assets, write copy, shoot, and edit.




- Set the strategy and creative standard for Instagram and TikTok.
- Connect brand and performance, so strong creative also drives results.

Your team
You'll lead a dedicated Social & Community Manager: you set the direction, they handle the day-to-day, and you jump in where needed. You'll also direct freelance designers and editors. As the function grows, you'll build the creative team around you.
Is this you?
- You're a creative maker first. You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.
- You have a strong portfolio showing both brand thinking and real execution.
- You've built a brand system from an incomplete starting point.
- You understand how creator content, organic social, and paid creative work together.
- Ideally, you come from high-growth DTC, beauty, wellness, or e-commerce, with experience in the US market.

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You haven'

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