About the RoleThe role leads the development and execution of HOKA's brand strategy, seasonal marketing plans, go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. It translates Global and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness, strengthen brand distinction and support sustainable market share growth across running, outdoor and lifestyle categories. The role leads and inspires the local marketing team while partnering closely with commercial teams, regional marketing functions, agencies and strategic partners.Key ResponsibilitiesBuild the HOKA brand across Iberia by developing and delivering locally relevant, integrated marketing plans that grow awareness, distinction and brand love.Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, while ensuring alignment with General and EMEA priorities.Drive trade marketing, community and DTC programmes that deliver standout retail activations,



encourage product trial and strengthen the consumer experience across channels.Manage strategic partnerships, agencies, retail accounts and the local marketing budget, using market insight and performance reporting to guide investment and optimise activity.Lead, coach and develop the local marketing team, creating clear priorities and strong cross-functional alignment across local commercial teams and EMEA marketing functions.Required Experience & QualificationsMarketing experience within consumer lifestyle, sport, fashion or a related sector, including proven experience developing and executing country-specific strategies and integrated 360-degree campaigns.Experience leading and developing teams, with strong stakeholder management, influencing, negotiation, budget management and organisational skills.Strong knowledge of the Spanish consumer and cultural landscape.Bachelor's or Master's degree in brand marketing or a related

📌 Senior Manager, Marketing (Madrid)
🏢 Global Sports Jobs
📍 Madrid