Reports to: Country Manager / Managing DirectorDirect Reports: 2 KAMsMarket: Consumer Electronics / Telecom RetailEmployment Type: Full-Time1. Position SummaryThe Sales Director will lead the company’s retail telecom business, with overall responsibility for sales growth, key account development, channel expansion, profitability, and commercial execution.The role will manage two Key Account Managers (KAMs) and work closely with retailers, distributors, Marketing, Product, Supply Chain, Finance, and senior management to deliver revenue, margin, market share, and sell‑out objectives.The adecuado candidate combines strong commercial leadership with hands‑on key account management and negotiation capabilities.2. Key ResponsibilitiesSales Strategy & Business PlanningDevelop and execute the retail sales strategy in line with company objectives.Set annual, quarterly, and monthly targets for revenue, volume, margin, product mix, customers, and channels.Identify new customers, channels, partnerships, and business growth opportunities.Revenue, Margin & Commercial ManagementOwn sales revenue,



volume, gross margin, and profitability targets.Manage pricing, discounts, rebates, promotional investments, and commercial terms.Monitor customer and product profitability and implement corrective actions where required.Key Account ManagementLead strategic relationships with major retail and consumer electronics customers.Support KAMs in major negotiations, annual business reviews, listings, contracts, promotions, and commercial issues.Develop Joint Business Plans with key customers to drive sustainable growth.Directly manage, coach, and develop two KAMs.Set clear targets, KPIs, account plans, and priorities.Review sales performance, forecasts, customer pipelines, and account development on a regular basis.Expand distribution across consumer electronics retailers, telecom retailers, mass merchants, specialist retailers, and e-commerce.Improve product listings, distribution, visibility, asso

📌 Sales Director, Telecom Products (Madrid)
🏢 TCL Electronics Europe
📍 Madrid