Responsibilities * Lead integral demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions. * Represent ABM as a core motion within cross‑functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams. * Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution. * Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives. * Drive global content strategy and customer journeys across Enterprise, SMB, and Mid‑Market audiences, with particular emphasis on IT Decision Makers and business leaders. * Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‑marketing initiatives that expand reach, engagement, and pipeline contribution. * Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks,



and best practices. * Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation. * Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives. * Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results. Requirements * 8+ years of experience in B2B marketing, demand generation, account‑based marketing, or related disciplines. * Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments. * Proven ability to lead cross‑functional initiatives and influence senior stakeholders. * Experience partnering closely with Sales on pipeline‑focused marketing and account strategies. * Strong analytica

📌 Global Marketing Manager (Cataluña)
🏢 HP France
📍 Cataluña