Who we are
At Taptap, we are not just shaping the future of advertising technology—we are building it today.
Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that deliver real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people—because great people doing meaningful work is what makes us stronger.
As a integral team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do. If you're looking to be part of a company that values creativity, problem-solving, and the power of technology, we'd love to hear from you.
About the role
We are seeking a
Paid Social Strategist & Activation Specialist
to join our
Ascend Makers division
—an AI-powered SaaS platform that enables retailers to plan, automate, and optimize omnichannel advertising campaigns, driving growth and maximizing marketing ROI.
In this role, you will act as both a
strategic and operational driver




of paid social campaigns across Growth Markets. You will be responsible for managing high-budget campaigns with precision, transforming data into actionable insights, and ensuring flawless execution aligned with business objectives for leading brands.
Key responsibilities
End-to-end campaign activation & setup
Execute campaigns across Meta Ads Manager and TikTok Ads Manager, ensuring strict adherence to naming conventions, UTM tracking, campaign structures, and pixel/conversion API configurations.
Real-time optimization
Monitor and optimize key KPIs (CPA, ROAS, CTR, CPL) on a daily basis, adjusting bids, budgets, creatives, and audience strategies to ensure efficient and consistent delivery.
Quality assurance (QA)
Audit and validate campaign setups to ensure accuracy across creatives, copy, links, and targeting, maintaining the highest execution standards.
Benchmark management
Develop and maintain performance

📌 Paid Social Strategist (Madrid)
🏢 Taptap Digital
📍 Madrid