* Develop and execute SEM strategies for short- and long-term growth across integral and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiency * Lead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processes * Design and run campaign A/B tests, causal impact studies, and geo-based incrementality experiments * Leverage automation and AI-driven workflows for campaign monitoring, alerting, and reporting * Measure and optimize performance using Looker dashboards and Snowflake-connected data models * Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency * Partner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integration * Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuances * Define growth priorities, forecast performance,



and communicate test learnings and recommendations to stakeholders * Test new Google Ads features and betas, including AI Max, Smart Bidding, and PMax * Synthesize experiment and data insights to inform broader marketing, LTV, and automation strategies Requirements * 5+ years of SEM experience, ideally in a B2C high growth or multi market environment * Advanced understanding of Google Ads operations and automation * Strong analytical mindset, comfortable interpreting Looker dashboards & data * Proven stakeholder management experience * Ability to align multiple teams (Data, Martech, Product, and other marketing channels) around shared goals and influence decision making through clear communication and insights * Working knowledge of tracking, attribution, and marketing data pipelines * Track record of designing meaningful experiments and extracting scalable insights * Ability to balance analytical rigour with experimentation and innovati

📌 SEM Manager (Barcelona)
🏢 Preply
📍 Barcelona