As Head of Brand, you’ll lead Mother’s Earth’s brand identity and strategy, building a distinctive presence that creates desire, inspires trust, and fuels growth, with the ambition of becoming an iconic household name. Mother’s Earth is entering its next chapter: building on a successful DTC business to become a home care brand that people actively seek out, online and in retail. Fragrance will play a central role in that journey, through signature scents, seasonal drops, and collaborations that give people reasons to discover, return, and recommend. We need a brand builder who understands that brand is not a support function, but a growth engine crucial in our success. This role is for a brand builder who thinks in campaigns, stunts, and cultural moments as much as strategy decks. Someone who gets genuinely excited about taking a brand into the world. Through experiential activations, out-of-home, earned media, retail theatre, and ideas that make people stop and pay attention. You'll be as comfortable pitching a billboard concept as you are setting a brand positioning framework,



and you'll have the drive and creativity to make both happen. You’ll build and lead our brand team, manage agency partners, and work closely with Growth, Product, Operations, Ecommerce, Retention, and Retail to turn our brand strategy into consistent execution and measurable results. Your responsibilities: Brand Strategy & Positioning — Own and evolve Mother’s Earth brand identity, positioning, and messaging across markets and channels. Translate this into an omni-channel brand strategy spanning digital, retail, marketplace, and professional channels. Find an ownable space in the category and stay close to cultural relevance. Brand as a Growth Driver — Own the annual and quarterly brand plan, budget, investment and hypotheses. You set the strategic link between brand activity and business growth. Build the case for brand investment, set clear objectives for awareness and perception, and ens

📌 Head of Brand (España)
🏢 Mother's Earth
📍 España