Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide. Задачи: * Manage and optimize large-scale User Acquisition budgets to drive profitable growth * Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels * Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities * Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies * Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance * Identify and scale strategic acquisition partnerships and new growth opportunities globally * Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency * Stay current on market trends, platform changes,



and best practices in mobile performance marketing Требования: * 3+ Years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps * Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities * Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization * Hands-on experience with platforms such as Google Ads, Meta, and AppLovin * Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments * Strong communication, stakeholder management, and ownership mindset * Experience working cross-functionally with Product, Creative, Data, and Marketing teams * BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field * Passion for mobile advertising, experimentation, and continuous

📌 performance marketing manager mobile games (Barcelona)
🏢 Scopely
📍 Barcelona