Regional Digital Marketing Specialist (Madrid)

Regional Digital Marketing Specialist (Madrid)

15 oct
|
Allianz
|
Madrid

15 oct

Allianz

Madrid

Apply for Regional Digital Marketing Specialist - Americas at Allianz in Madrid, MD, ES This Full time on site position offers great opportunities for career growth. Role Title:Digital Marketing Steering Manager, Global Reports to:General Head of Digital Marketing Seniority:4-7 Years Location:Madrid or Europe Key Responsibilities * Agency Operations GOM Compliance Support * Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets * Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into global reporting dashboards * Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards * Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions * Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists * Maintain and update GOM documentation,



playbooks, and compliance checklists as the model evolves * Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation * Budget Performance Reporting Support * Support Regional Managers in tracking digital budget allocation among agencies and channels across markets * Compile performance data to help identify underperforming channels and inform reallocation recommendations * Assist in preparing quarterly deep-dive performance materials and strategic recommendations for regional and global stakeholders * Audit media buy efficiency data and consolidate cross-market learnings for Regional Manager review * Ensure data accuracy and consistency across all agency-submitted reports * Creative, Content Campaign Coordination * Coordinate localization of global creative assets to meet regional linguistic, regulatory, and cultural requirements across ma

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz
📍 Madrid

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