På
ABB
hjälper vi industrier att bli mer resurseffektiva och renare – och varje person här bidrar till resultaten. Du kommer att få möjlighet att leda, få stöd att växa och kunna vara stolt över den påverkan vi skapar tillsammans. Gå med oss och hjälp till att driva det som driver världen.
Denna position rapporterar till:
Marketing & Sales Manager
Your Role and Responsibilities
In this role, you will help run what runs the world by working with
Installation Products within ABB Electrification
— a business focused on
electrical installation, protection, cable management and accessories used in industrial, commercial and transport applications.
As
Product Specialist – Installation Products
in Spain, you will be responsible for the
product marketing, technical promotion and specification
of
installation-focused product ranges , working closely with Sales teams, installers and distributors.
As part of the
Marketing specialist
function, you will lead
marketing initiatives
to enhance brand visibility and product adoption through promotional campaigns,
digital marketing, industry events, marketing materials, and distributor support.
The position contributes to
ABB Electrification – Installation Products , covering the following product families:
Cable ties and fastening solutions ( Ty-Fast, Ty‑Rap, Ty-Met )
Cable management and protection systems for HDV ( Harnessflex )
As part of the
Marketing Specialist
functions, the focus is on doing promotional campaigns and marketing activities to improve brand visibility and product adoption.
Your key responsibilities
Define and implement the local
product marketing strategy
(Products, Price, Place, Promotion) for fastening and cable protection solutions.
Actively
promote strategic product ranges
(Ty-Fast, Ty-Rap, Ty-Met, Harnessflex) and drive product adoption with installers, distributors, and sales teams.
Execute
marketing campaigns , manage digital marketing activities, and ensure ABB presence at industr
📌 Technical Product Marketing Specialist (Madrid)
🏢 Abb
📍 Madrid