The Manager, CRM Category Expansion owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and France
This includes new arrivals, restocks, seasonal and gifting moments, and key discount events like Black Friday/Cyber Monday and Quince Day
These are broad, brand-wide sends that go out to the whole customer base or large segments. They are designed to take customers beyond the one category they already know us for and introduce them to the rest of the range
Reporting into the UK/EU CRM Director, this person runs the process end-to-end
This includes briefing, selecting products with Merchandising, briefing Design, aligning with US Marketing, localizing copy, and partnering with Tech on features like dynamic product/price modules
They then build, QA, and ship every send, read the results, and continuously improve toward faster, more personalized delivery
Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
Brief and coordinate every campaign with Merchandising, Design, Copy,



and US Marketing
Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts)
Own deliverability and list health across all three markets
Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team
Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email buildsStrong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with workin

📌 CRM Category Expansion Manager (Madrid)
🏢 Quince
📍 Madrid