We're looking for a Social Media Lead to own and grow Angel Aligner's social media presence across EMEA. You'll set the organic and paid strategy, manage the budget, lead editorial planning and build our KOL programme, turning the expertise of the doctors we work with into content that drives awareness, engagement and demand. This is a strategic yet hands-on role at the centre of a multi-market team. You'll guide a Social Media Coordinator who handles day-to-day execution (scheduling, publishing, community management, tracking and localisation, paid campaign activation), partner with local markets, agencies and creative teams, and connect EMEA with our teams in other regions.

Responsibilities

Define and own the EMEA organic and paid social media strategy across platforms (Meta, LinkedIn, YouTube…), aligned with regional marketing and business objectives

Set KPIs, track performance and deliver regular reporting to the the Digital Marketing Manager and stakeholders, turning data into clear recommendations

Own and allocate the social media budget across organic and paid activity,



optimising spend for the best return

Select, brief and manage local agencies, ensuring quality, brand consistency and value for money

Ensure all content complies with brand guidelines, platform policies and healthcare/medical device advertising rules in each EMEA market

Editorial & Content

Lead the EMEA editorial calendar and support local market teams in adapting and executing it

Plan content with doctors and internal creative, product and education teams, turning clinical expertise into engaging, accessible stories

Organise and run content shoots, and attend key events (congresses, seminars, study clubs) to capture content

Stay on top of platform trends, formats and features; test new approaches and scale what works

KOL & Influencer Programme

Build the EMEA KOL programme on social: identify and onboard doctors and partners, define collaboration formats and measure impact

Develo

📌 Social Media Lead (Madrid)
🏢 Angel Aligner
📍 Madrid