In this role you shape GTM for strategic product launches and drive impact across a growing AI Business Management platform for SMBs in Europe and the USA. You’ll partner across Product, Marketing, Sales and Customer Experience to align positioning, campaigns and assets with business goals. You’ll own market insights, storytelling and measurement to fuel growth, while collaborating with international teams in a fast, transparent, agile environment. This is a high-visibility, transformation-focused opportunity to influence product perception and revenue.
Cobee expense saving
Language classes
Breakfast in the office and organic fruit
Pet friendly workplace
Own GTM strategies for new product launches, from concept to ROI assessment
Coordinate with Product, Sales, Customer Success, Finance, Marketing, Partners, and external agencies to align launch plans
Drive GTM project management and follow-ups to meet deadlines and achieve results
Ensure brand-consistent messaging and product positioning across ads, freebies, and reports
Conduct competitive and customer research,



identify market trends
Create and maintain product assets and sales materials (pitch decks, landing pages, battlecards)
Collaborate with product on roadmap planning with market insights
Train internal teams with Presales on value, use cases and differentiators
Create product updates for the public changelog to clients
Analyze data to uncover growth opportunities and inform actions
Develop marketing briefs and scripts for product presentations and videos
Collaborate with Brand on product assets, including videos and motions
Define Pricing and Packaging proposals with the Product team
Gather customer stories with Customer Marketing to support product narratives
Switch between strategic and tactical work as needed
5+ years of SaaS product marketing experience with a track record of successful product launches
Experience managing large, multi-stakeholder GTM campaigns
Business-driven with ability to analyze dat

📌 Senior Product Marketing Manager (Madrid)
🏢 Factorial Hr
📍 Madrid