Responsibilities
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- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics
- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well
- Manage supporting agencies, challenge delivery, ensure alignment and control spend
- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness
- Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities
- Define the strategic direction and set clear expectations for agency resources
- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables
- Actively challenge the agency to bring innovative ideas, new tests,



and optimization opportunities to drive continuous improvement
- Hold the agency accountable to predefined KPIs (e.G., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting
- Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns
- Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems
- Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact
- Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights

Requirements

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- 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets
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- Strong understanding of SEO, including how to align SEO effor

📌 Director, Digital Marketing, Saas (Barcelona)
🏢 Alpega
📍 Barcelona