Paid Search Manager
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Department: Marketing
Employment Type: Full Time
Location: Spain
Reporting To: Tyler Rogers
Description
Why this role exists
We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.
You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.
What are your responsibilities:
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- End-to-End Account Ownership : Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
- Bidding Strategy & Budget Allocation : Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
- Campaign Execution & Optimization :
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- Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.
- Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.
- Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
- Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
- Data & Attribution Integrity : Collaborate with data/analytics teams to ensure
📌 Paid Search Manager (España)
🏢 Magic
📍 España