This job is with GSK, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

The Digital Enablement Business

Partner is the primary D&T; partner responsible for enabling the successful adoption, deployment, governance, and evolution of digital capabilities supporting Commercial and Medical teams across Business Units and Therapeutic Areas. Operating within the Local Commercial & Medical Digital & Technology (D&T;) operating model, the role acts as the local counterpart to Global Product Owners and Platform Teams, ensuring that global digital products, customer engagement capabilities, and AI solutions are effectively embedded into local business operations while remaining compliant with GSK standards and global guardrails. The role combines business partnership, digital capability enablement, solution deployment, innovation, and governance to accelerate omnichannel customer engagement, improve customer experience, and deliver measurable business impact.

The position may focus on one of four digital capability domains: Digital Marketing & Medical Digital Field Force Digital Channels Digital Content While providing expertise in a dedicated area, all Digital Enablement Business Partners operate with an end-to-end omnichannel mindset and contribute to Enterprise AI adoption and local AI innovation.

Digital Capability

Deployment & Business Partnership Drive adoption and continuous improvement of global digital platforms, products, and services. Partner with Marketing, Medical, and Field Force stakeholders to translate business needs into technology-enabled solutions. Partner with Global teams and vendors to improve products and deliver solutions that can drive real impact in the business.

Support deployment of digital roadmaps aligned with Business Unit and Therapeutic Area priorities. Represent local business requirements to Regional and General D&T; teams while promoting standardized and scalable solutions. Enable digital capabilities that support omnichannel customer engagement and execution.

Partner with Omnichannel Project Managers, Orchestrators, and Data teams to ensure tools and platforms support business plans and customer journeys. Facilitate effective integration of channels, content, data, and customer engagement technologies. Promote customer-centric and data-driven ways of working across Commercial and Medical organizations.

Governance, Compliance & Operational Excellence Project and Portfolio management skills, as well as managing ROI and design methodologies are absolutely key for this role. Ensure all digital solutions and processes comply with GSK policies, industry codes, privacy requirements, and regulatory standards. Provide guidance on compliant use of digital platforms, engagement channels, content solutions, and AI technologies.

Collaborate with Compliance, Legal, Privacy, Security,



and Quality teams to mitigate risk and maintain audit readiness. Partner with Data Analysts and Omnichannel Data Translators to ensure solutions support analytics and business insight generation. Support deployment and adoption of Enterprise AI capabilities and contribute to approved local Machine Learning and Agentic AI initiatives.

Monitor adoption, business value, and opportunities for continuous enhancement of digital and AI-enabled solutions. Contribute to relevant Global and Regional Communities of Practice. Share local requirements, lessons learned, and innovation opportunities.

Support change management, communication, training, and adoption activities. Promote agile methodologies, experimentation, continuous learning, and digital innovation across business teams. Bachelor's degree in Business, Marketing, Digital, Technology, Data Analytics, Information Systems, Life Sciences, or a related field.

Experience in digital enablement, digital marketing, CRM, omnichannel engagement, customer experience, or related D&T; functions.

Experience delivering technology-enabled business solutions in complex environments.

Experience in project, product, or capability deployment.

Fluent

English and local market language. Advanced degree in Business, Digital, Technology, Analytics, or related discipline.

Experience working with Marketing, Medical, Commercial Excellence, or Field Force teams.

Experience working with global product organizations and platform deployments. Knowledge of Agile methodologies and digital product operating models.

Agile

Methodology, Cross-Functional Teamwork, Data Analysis, Design Thinking, DevOps, Prioritization, Product Development Research, Product Roadmapping, Project Management, Return on Investment (ROI), Software Development, Strategy Deployment, User Experience (UX), User Interface (UI) Design Spanish Salary Range / Rango salarial en España: EUR 55,725 to EUR 92,875The annual gross base salary range for new hires in this position is listed above for each applicable location. El rango salarial bruto anual para nuevos empleados en esta posición se encuentra se indica más arriba para cada ubicación correspondiente. Estos rangos tienen en cuenta varios factores, como las habilidades, la experiencia, el nivel educativo de la persona candidata y las condiciones del mercado para el puesto.

Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto.



Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto.

Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Si en una ubicación o país concreto no se indica un rango salarial en la oferta, la compensación se tratará durante el proceso de selección. Por favor, tenga en cuenta que los salarios varían según el país en función de las habilidades, experiencia, nivel educativo del candidato y las condiciones del mercado para el puesto.

Las ofertas suelen situarse dentro del rango anunciado atendiendo a las habilidades, experiencia y cualificaciones del candidato, reservándose habitualmente el tramo superior para candidatos altamente experimentados u otras circunstancias excepcionales alineadas con estos criterios. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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📌 Digital Enablement Business Partner (Madrid)
🏢 GSK
📍 Madrid