Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. About the Team

You will join the Product Marketing team for Keysight Eggplant, Keysight’s software business focused on test automation, quality assurance, and digital experience testing. The team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases. About the Role

As a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant’s software testing solutions. This is a hands-on, strategic role at the intersection of product, marketing, and sales. You will translate complex software capabilities into clear customer value, support product launches,



and enable internal teams to successfully sell and position our solutions in competitive markets. Responsibilities

Develop clear

product positioning and messaging

that communicates customer value and competitive differentiation Act as the

product marketing expert

on customer needs, buying criteria, and market dynamics Plan and execute

go-to-market strategies

for new products and major releases Create high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers) Deliver

sales enablement materials

, including competitive insights, messaging frameworks, and playbooks Collaborate closely with

Product Management, Sales, Customer Support, and Engineering Conduct market and customer research, including

customer interviews, win/loss analysis, and competitor analysis Analyze performance metrics and translate data into

actionable insights

that support pipeline growth Required Qualifications

Bachelor’s degree (or equivalent experience) in

Marketing, Business, Engineering, Computer Science, or a related field 4+ years of experience

in Product Marketing or a similar role in

B2B software Proven experience owning

product positioning, messaging, and GTM execution Strong written and verbal communication skills in English Ability to work cross-functionally with product, sales, and technical teams Desired Qualifications

Experience with

software testing, test automation, QA, or developer tools Background working with

technical or engineering-driven products Experience supporting

integral or EMEA markets Familiarity with competitive intelligence and market analysis frameworks Careers Privacy Statement Keysight is an Equal Opportunity Employer. #J-18808-Ljbffr

📌 Product Marketing Manager - Software Testing (Madrid)
🏢 Keysight Technologies
📍 Madrid