Lío Group is the world’s leading luxury dining and entertainment company and ambitious expansion plans in global capitals of leisure and nightlife. Known for blending haute cuisine, world-class shows, and exclusive nightlife, Lío is a brand where glamour, creativity, and excellence come together to create extraordinary experiences for the world’s most discerning clientele.

THE OPPORTUNITY

Are you ready to define the voice, image, and global presence of an iconic brand? Lío is searching for a visionary marketing leader who can elevate our storytelling, strengthen our global identity, and create campaigns that resonate with UHNWIs, tastemakers, and international trendsetters. This is a unique opportunity to shape the future of a brand that embodies luxury, art, and culture.

THE ROLE

We are seeking a Group Director of Marketing to lead all aspects of brand strategy, marketing, communications, and digital presence for Lío Group worldwide. This role requires a creative powerhouse with the commercial acumen to build Lío’s reputation as the ultimate destination for luxury dining and entertainment. Reporting to the Executive Chairman and collaborating with GMs and the Artistic Director, the MD will drive brand equity, guest acquisition, loyalty, and international expansion.

KEY RESPONSABILITIES

- Define and execute Lío’s global brand and marketing strategy across all venues and new openings.
- Build and protect Lío’s brand DNA, ensuring consistency in visual identity, tone of voice, and guest communications.
- Lead integral campaigns across PR, digital, social media, content, and influencer collaborations, ensuring Lío remains culturally relevant and aspirational.




- Develop international media partnerships, celebrity endorsements, and high-impact activations to reinforce Lío’s positioning at the top of the luxury leisure market.
- Oversee performance marketing, customer relationship management, guest databases, and loyalty programs, maximising guest acquisition, retention, and lifetime value.
- Manage and grow Lío’s global digital presence, including website, social media, and emerging platforms, integrating new technologies such as AR/VR to enhance engagement.
- Direct PR and communications, ensuring proactive reputation management and strategic storytelling.
- Partner with culinary, entertainment, and hospitality leaders to integrate marketing seamlessly with guest experience.
- Drive marketing for international expansion, supporting pre-openings and launches in new cities with global campaigns and local market adaptation.
- Oversee the creation of marketing playbooks, KPIs, and best practices across all venues.
- Lead and inspire a high-performing marketing team across multiple geographies.

SKILLS & QUALIFICATIONS

- 12+ years of senior marketing leadership experience in luxury hospitality, lifestyle, entertainment, or fashion.
- Proven track record of building aspirational global brands.
- Strong knowledge of UHNW and luxury consumer behaviour.
- Expertise in digital, content marketing,



customer relationship management, and data-driven decision-making.
- Experience with multi-market or international expansion campaigns.
- Fluent in English; Spanish or additional languages a plus.
- Exceptional leadership and team development skills.
- Strong network within luxury, media, and influencer communities.

KEY ATTRIBUTES

- Visionary brand builder with a passion for creativity and innovation.
- Commercially sharp, balancing creative campaigns with ROI.
- Trend-conscious, culturally agile, and ahead of global lifestyle shifts.
- Charismatic, persuasive, and confident in front of media and stakeholders.
- Detail-obsessed yet able to see the big picture.

COMPANY CULTURE & VALUES

At Lío Group, we believe that true excellence comes from diversity of thought, culture, and talent. We celebrate individuality and welcome people of all backgrounds, genders, orientations, and identities. Our team is united by creativity, passion, and a commitment to delivering extraordinary moments for our guests. Discrimination of any kind has no place at Lío.

We are driven by a spirit of collaboration, respect, and inclusivity, creating an environment where everyone can thrive, grow, and contribute to the magic of the Lío experience.

WHAT WE OFFER

- The opportunity to shape the hospitality vision of one of the world’s most exciting luxury brands.
- International travel and exposure to leading global entertainment capitals.
- A dynamic, creative, and entrepreneurial environment.
- Competitive salary and performance-based incentives.

Join us, and help define the future of global luxury hospitality.

📌 MARKETING DIRECTOR (España)
🏢 Lío Group
📍 España