Head of Brand – 8-Figure DTC Haircare Brand (US focused)

Location: Remote, EU hours + flexibility

Reports to: CEO & COO

Engagement: Full-time

Compensation: up to $8k a month

The role in one sentence

You’ll build the brand around a creator-led growth engine that already works, and you’ll make a big part of the work yourself.

The Opportunity

We’re partnering with an 8-figure DTC haircare brand built through creator marketing. The product sells and the acquisition engine works. What’s missing is a clear identity, strong creative direction, and one consistent way the brand looks and sounds everywhere.

That’s what you’ll own. And this isn’t a strategy-only role: you’ll set the direction and get hands-on with design, copy, shooting, and editing yourself.

What you’ll do

- Define the brand identity: visual direction, typography, color, tone of voice, and a practical brand playbook.
- Lead creative direction across creator content, paid ads, packaging, campaigns, and product launches.
- Create the work yourself when needed: design assets, write copy, shoot, and edit.
- Set the strategy and creative standard for Instagram and TikTok.
- Connect brand and performance, so strong creative also drives results.

Your team

You’ll lead a dedicated Social & Community Manager: you set the direction,



they handle the day-to-day, and you jump in where needed. You’ll also direct freelance designers and editors. As the function grows, you’ll build the creative team around you.

Is this you?

- You're a creative maker first. You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.
- You have a strong portfolio showing both brand thinking and real execution.
- You've built a brand system from an incomplete starting point.
- You understand how creator content, organic social, and paid creative work together.
- Ideally, you come from high-growth DTC, beauty, wellness, or e-commerce, with experience in the US market.

This is probably not for you if

You haven’t designed, shot, or edited anything yourself in recent years, or if you’re looking for a large team and a finished playbook.

What’s in it for you

- A brand that already sells. You’re not fixing a broken product. You’re building the brand around one people already love.
- Real ownership. You define what the brand becomes, reporting directly to the CEO & COO.
- Build your own team. Start hands-on and grow the creative function around you.
- Fully remote, in a small team with few layers between idea and live.

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📌 Sr. Brand Manager (España)
🏢 Nord Recruitment
📍 España