OverviewWELCOME TO SITA At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork.

Here, we feel empowered, supported, and inspired to grow.We are investing in our next generation of technology and rebuilding our marketing capability to match. This role leads the Brand and Design function for SITA. You will own the brand strategy, positioning, architecture and the visual identity system, and the creative output that represents SITA internally and externally.

You will manage the creative director, the brand manager, and the design team, acting as the connective tissue between brand thinking and creative execution. Your job is to set the standard, define where the brand needs to go, and make sure that everything we put into the world looks and feels like a company that leads its industry.WHAT YOU WILL DOBrand platformBuild the strategic brand platform: brand architecture, personality, verbal and visual identity.Turn the platform into tools that global, business unit and regional teams can use without waiting for approval.Define how the brand evolves, and make the investment case to leadership when it needs to.Give portfolio and business unit the framework their product messaging builds on.Review flagship corporate content for message and tone.Media & AdvertisingOwn the brand campaign idea and the creative platform that carries it across paid, owned and earned channels.Direct advertising production end to end: concept, art direction, copy, film and adaptation across markets.Own brand media end to end: strategy, planning,



buying, budget and the media agency relationship.Own the trade media, sponsorship and industry partnership portfolioWork with campaigns so brand and demand media run on one plan, one calendar and one set of audience definitions.Direct flagship work personally: publications, executive presentations, films and event environments.Brand experienceOwn how we are experienced at major industry moments: exhibition presence, demo environments and briefing spaces.Translate event narratives into space, staging, demo flow and visual system.Own creative direction and quality for brand, design and experience agencies.TeamLead the brand manager, graphic designer and video team, and set the quality bar for their work.QualificationsWHO YOU ARE10+ years of experience in brand strategy, brand management, and brand marketing, with at least 3 years managing multidisciplinary teams in a senior leadership roleProven track record of owning and evolving a B2B brand, not just executing against someone else's frameworkExperience managing creative directors or senior designers, with a clear point of view on what good looks likeBackground in technology, aviation, or another complex industry sector is an advantage but not a requirementExperience working in a matrixed general organization, with the commercial sensitivity to navigate competing prioritiesExperience managing external agencies, from briefing through execution, ensuring high-quality delivery, brand consistency,



and alignment with strategic objectives.Strong brand strategist who can operate at both the strategic and detail level when required.Excellent written and verbal communicator, able to articulate the case for brand investment to senior leadershipComfortable managing timelines, budgets, and agency relationships without losing sight of the strategic picturePublication-ready written English; able to write a brand rationale, a creative brief, or a board-level summary with equal confidenceDirect, decisive and highly organized, with the ability to manage competing priorities while maintaining the strategic picture.Collaborative leader who adapts communication and leadership style to engage effectively with senior executives, peers and junior team members.ð¡ Flex Week: Work from home up to 2 days/week (depending on your team's needs) Flex Day: Make your workday suit your life and plans.ð Flex-Location: Take up to 30 days a year to work from any location in the world.We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.ð Professional Development: From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.ð Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

📌 Senior Strategic Brand Manager (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona