The SFMC Business Analyst / Operations Specialist will provide day-to-day operational and functional support to the SFMC Product Owner, ensuring campaign execution and stable operations across B2C, B2B2C and B2B activities in a complex multi-country environment.

Responsibilities include building and monitoring journeys/automations, audience preparation and segmentation, troubleshooting incidents and data/targeting/integration issues, supporting backlog/UAT/regression testing, and maintaining data quality and consent controls.

Fluent English and French are mandatory; Spanish is a plus.

Primary focus

Salesforce Marketing Cloud

•Journey Builder

•Automation Studio

•Email Studio

•Data Extensions

•Campaign execution

•Segmentation

•Audience management

•Incident management

•Troubleshooting

•UAT

•Regression testing

•Consent management





Must have

- 5+ years experience as Business Analyst, CRM, or Marketing Technology Consultant with operational delivery
- Hands-on Salesforce Marketing Cloud (SFMC)
- Journey Builder
- Automation Studio
- Email Studio
- Data Extensions
- Campaign and journey setup (segmentation, testing, deployment)
- Monitoring journeys and automations
- Troubleshooting campaign, data, targeting, and integration issues
- Incident/defect/operational request follow-up
- UAT and regression testing support
- Data quality controls
- Audience management and segmentation
- Consent management (opt-in/opt-out)
- Campaign monitoring
- Fluent English
- Fluent French

📌 SFMC Business Analyst / Operations Specialist (Barcelona)
🏢 Ubique Systems
📍 Barcelona