MotoGP is entering a defining new era. The championship has the opportunity to grow its global audience, deepen its cultural relevance and establish itself as one of the most compelling sports and entertainment brands in the world.

The Consumer Communications Manager will help take MotoGP beyond specialist motorsport media and into the conversations shaping global sport, entertainment and culture. You will build awareness and relevance among new audiences by earning meaningful coverage across mainstream sport, lifestyle, entertainment and cultural media in priority markets.

This is a hands-on, opportunity-spotting role for a well-connected communications professional who can create momentum from day one. You will originate and sell stories yourself, bring the right agencies into play, and work across campaigns, riders, creators, activations and brand partnerships to make MotoGP increasingly difficult to overlook.

Key Responsibilities Consumer Communications Strategy

Create and deliver the annual consumer communications strategy, aligned with brand, regional and audience-growth priorities

Build a proactive pipeline of stories around riders, creators, culture, technology, lifestyle, entertainment, activations and fan experience

Define the media, narratives and moments that can take MotoGP beyond specialist motorsport audiences

Appoint and lead relevant agencies where they add value, while remaining personally accountable for relationships, ideas, pitching and results

Media Relationships & Storytelling

Bring established relationships across mainstream sport, lifestyle, entertainment, culture and consumer media into play from day one

Create and deliver compelling pitches, press materials, briefings and media experiences tailored to different outlets and audiences

Generate meaningful non-endemic coverage around races, campaigns, activations,



brand partnerships, creators and major launches

Spot opportunities quickly and turn the wider media and cultural agenda into credible openings for MotoGP

Integrated Campaign & Market Support

Lead communications support and amplification for brand campaigns, creators, brand partnerships, local activations and fan-experience programmes

Work closely with Regional Marketing Leads and local agencies in priority markets, particularly the US, UK, Spain and Italy

Coordinate with Social, Content, Digital, Sporting Communications and Rider Opportunities so stories are joined up and amplified

Create purposeful access to riders, executives and other spokespeople, with clear objectives, strong briefing and effective follow-through

Performance & Reputation

Measure the quality and reach of coverage, message pull-through, priority-market impact and contribution to non-endemic presence

Provide clear post-campaign learning and recommendations for future activity

Manage assigned budgets, agencies and media-event delivery with pace and accountability

Support the Communications Director on consumer-facing issues and reputation matters when required

Key Characteristics

Entrepreneurial and energetic: You spot openings and create momentum without being dependent on agencies to make things happen

Well connected: You bring trusted media relationships and know how to activate them credibly

Creative storyteller:



You instinctively find the human and cultural angle that makes a story travel

Strong news judgement: You understand what different outlets need and how to earn attention

Highly collaborative: You work naturally with riders, creators, marketers, content teams and senior stakeholders

Action-oriented: You move quickly, write brilliantly and deliver under pressure

Ideal Experience

Strong consumer PR or communications experience within a general sport, entertainment, media, lifestyle, culture or consumer brand

A track record of securing high-quality coverage beyond specialist trade or category media

Established global and priority-market media relationships, with experience working cross-regionally

Experience creating integrated communications around campaigns, talent, events, activations or brand partnerships

Excellent English writing and presentation skills; Spanish and other relevant languages are advantageous

Experience selecting and managing agencies while remaining a hands-on media operator

What we offer

Life and accident insurance providing cover equivalent to twice your annual gross salary

Private health insurance with a leading provider, available following successful completion of the probationary period. Family members may be added at the employee’s expense at a highly competitive rate, with no co-payments or exclusions for pre-existing conditions

Access to a range of discounts and offers from MotoGP partners

Relocation support available where relevant

Dorna is an inclusive company and guarantees respect for the diversity of its employees. The company does not discriminate due to gender, age, race, culture, physical ability, or any other reason. Candidates will never be eliminated from consideration due to any of those stated factors #J-18808-Ljbffr

📌 Consumer Communications Manager, MotoGP (Madrid)
🏢 MotoGP Group
📍 Madrid